At ARR Divine Seafrex, we’ve always believed that freshness is more than a promise—it’s our identity. As announced on our website, “Golden Fresh – Ocean’s Best” is more than a tagline: it’s a commitment to bringing premium seafood from the pristine Sri Lankan waters to tables around the world.

Today, we are pleased to share some exciting milestones that underscore our dedication to excellence and our forward-looking growth strategy.

Strengthening our global footprint

Since our founding in 2003, ARR Divine Seafrex has grown from humble exports to Switzerland to a truly global enterprise. Our journey now spans the European Union (Germany, France, Netherlands, Italy, Spain, Belgium, Denmark, Sweden, Norway, Finland, Ireland, Portugal, Greece, Austria) and beyond to non-EU destinations including Dubai, Kuwait, Qatar, Bahrain, Saudi Arabia, Oman, Canada, USA, Singapore, Malaysia, Japan, China, South Korea, Australia, New Zealand and more.

We are proud to serve the discerning customers of the iconic Billingsgate Market in the UK, reinforcing our reputation for meeting exacting standards.

Enhancing traceability and freshness

Our end-to-end control—from our modern fleet of fishing vessels to our state-of-the-art processing facility—ensures that every seafood product is handled with care, processed quickly, and shipped at peak freshness.
Key facts:

• Fully autonomous processing and export—no third-party involvement—ensures traceability and hygiene.
• Licensed under the Department of Fisheries & Aquatic Resources (DFAR/FPE/98/57) and certified for EU seafood export standards.
• Strategically located: Factory at #34 Araliya Mawatha, Bangalawatte, Mabola, Wattala, Colombo and Office at #36 Araliya Mawatha, same area.

New product lines & sustainable practices

In response to evolving market demand, we are expanding our product portfolio to include a wider array of species such as black bream, blue swimmer crab, ilisha (begeye), croaker (ghol fish), mackerel tuna and more.
At the same time, we are investing further in sustainable fishing practices, comprehensive supply-chain transparency and environmental stewardship—as part of our ongoing pledge to be a responsible partner to both nature and our customers.

What this means for our customers and partners

• Higher consistency & reliability: With full ownership of the process, we are better positioned to meet quality benchmarks and delivery timelines.
• Broader sourcing & stock capacity: Our expanded species list and fleet allow us to respond more flexibly to market needs.
• Assurance of origin & hygiene: Certifications and autonomous control mean stronger compliance with international import requirements.
• Partner-centric service: Whether you’re a buyer in Europe, Asia or the Americas, we remain committed to customizing supply solutions, aligning with your workflow, and supporting your success.

Looking ahead

In the coming months, we will roll out new initiatives:

• A “Meet the Fleet” virtual tour to showcase how we fish, handle and ship our products.
• Upgrades to processing lines to further reduce turnaround time and improve cooling/packing efficiency.
• Greater focus on niche premium species and value-added packaging options for gourmet markets.
• Enhanced sustainability reporting and trace-back systems for buyers wanting full origin transparency.

Thank you to our hardworking team, our global customers and our partners who trust us with their seafood supply. With your support, ARR Divine Seafrex is poised to ride the next wave of growth—with freshness, integrity and service at the forefront.

Stay tuned for further updates here on our News & Events page.
For inquiries or to explore new product lines, please contact us at info@arrdivineseafrex.com or visit our website.